--- title: All the way to the top! description: "一所懸命。\n人は理論や論理、ロゴスでは動かない。納得はしても心からは動かない。\n人を突き動かすのは、いつの時代もパトス（感情）だ。\n自分に当てはめるとすぐに答えは出てくる。答えは好きなものだ。\n好きこそものの上手なれ！　という。\n寝食を忘れるくらいの好きなこと、好きなもの。これがある人生はすばらしい。" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20091010) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20091010) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # All the way to the top! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20091010) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20091010) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20091010) ## All the way to the top! The etymology of the word "hard work" comes from the Japanese word "issho," which means "to work hard. In the olden days, "一所" meant to work so hard and earnestly that you put your life on the line for a single place, In the old days, the word "issho" meant to work so hard and earnestly that you put your life on the line in one place. Whether at work or at play, we don't just pass the time randomly, passing the time as we go along, It is nice to see someone who is earnestly working toward a goal. People who are focused on a single goal are very inspiring. People are not moved by theory, logic, or logos. They may be convinced, but they are not moved from the heart. It is always pathos (emotion) that moves people. Which do you take more seriously, what you are good at or what you like? If you apply this question to yourself, you will soon find the answer. The answer is what you like. It is said, "Like is better than like!　It is said. A life in which you have something you love and spend a lot of time working on it is a happy life. You love what you do and what you love so much that you forget to eat and sleep. Life with this is wonderful. Is there such a thing? You can make a living doing what you are good at, but if you don't like it, it won't be enjoyable and it won't last. Is that life enjoyable or not? Even if people around you say, "You are great in this field," it is not enjoyable for you. It is because they are good at it, but they don't like it. Everyone takes seriously what they like. It is because it is enjoyable. When you are serious about what you are doing, you will have supporters. Try to live your life seriously. Various paths will open up for you. Many people say they can't find what they want to do. There is no need to search for what you want to do. Everyone has one or two things they like to do. At this time of year, some of the new employees do not even know why they joined the company. The first company or job a student enters with no working experience at all, unlikely to be the best thing for that person's life. For this reason, it is better to value "intuition. Human (animal) intuition cannot be explained by theory. It transcends logic. Just thinking about it, just seeing the word, the word, makes you excited, I get excited just by thinking about it, just by seeing the word, or the word. It is something that makes you start to feel nervous, What is it? It could be clothes, travel, the Internet, anything. There must be something. If you could turn it into a job, nothing would make you happier. Right now, I really see the potential for business on the Internet. And I love this genre. How can we grow within the online auction business that we are currently working on? There are many businesses that can be derived from it without having an auction house. From now on, it will be a game of creativity and execution. Assentia Holdings,Inc. Akira Tsuchiya ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/t081022-1-300x230.jpg)](https://blog.assentia-hd.com/en-us/blog/20091107?hsLang=en-us) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Apple store and Softbank shop](https://blog.assentia-hd.com/en-us/blog/20091107?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20091107?hsLang=en-us) [![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0775-2.jpg)](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Thankful for the past year.](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20101229?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T14:33:28.903Z", "datePublished" : "2023-06-03T14:33:28.000Z", "headline" : "All the way to the top!", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20091010", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```