--- title: Thoughts are upstream of methods! description: "想い（思い）は手法の上流にあり\n気持ちが大事ということだ。手法はいくらでも考え出せる。その気になれば。。\nただし気持ちは自分しか変えられない。自分の気持ちは自分しか変えられない\n「人生は心ひとつの置き処。」\n天風やシェークスピアの言葉\n人生は心の置き方一つで如何様にでも変わる右に置くのか左におくのか？上か下か" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20091011) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20091011) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # Thoughts are upstream of methods! ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20091011) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20091011) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20091011) ## Thoughts are upstream of methods! On a personal note, I have been "running" lately! Positive thoughts come from a physically fit body. Jogging and marathon running are really a battle against my feelings (mind). I can never run a long distance thinking, "That's enough for today. If you don't make up your mind to run this distance from the beginning, you will end up saying "Oh well..." halfway through. I'm fighting against myself. It is a battle against yourself. It is similar to business. 。。。。 When you are weak, you look at everything negatively. When you are physically strong, you can be positive. Is that why businessmen work out? In fact, my business friends, are "the president of a flower shop," "the head of an investment fund," and "the president of an IT company. They are all older than me but tough. They do triathlons every year. Thoughts (feelings) are upstream of methods. Feelings are important. You can come up with any number of methods. If you want to. However, only you can change your feelings. Only you can change your feelings. Before methods, strategies, and tactics, it is necessary to cultivate the mindset of motivation. Life is a place to put one's mind. A quote from Tenpou and Shakespeare. Life can be changed in any way by one's mind. Is it to the right or to the left? Up or down? In the camps of Auschwitz, people are slaughtering their friends and acquaintances day after day, In a situation once created by mankind, there is no doubt that in terms of having hope Viktor Frankl experienced the worst of all worlds. As you can read in his book, Frankl also says My feelings are my own and mine alone. No German officer can force me to think how I think. He can force you to act, physically force you, but he can never force you mentally. Freedom for oneself alone. The freedom to think, the freedom to think. In the environment of Auschwitz, Frankl continued to live, always with this "freedom" as his hope. It is amazing! Kimiko Date has returned to active duty. Wonderful! I would like to applaud her, even though she was the runner-up. It has been 12 years since her return to active tennis. She says she wants to revitalize tennis in Japan. Since her retirement, she has been involved in various activities to expand the horizons of tennis. He coaches small children's tennis, gives lectures, and does many other things. I don't know, but I think it would take more than various grassroots activities to revive the tennis industry in Japan. To resuscitate it with shock therapy, If you work hard, you can do it even after 12 years! I recognized that it is important to prove it and make a lot of kids want to be like Mr. Date. And to make a lot of kids who want to be like Mr. Date. That is exactly what he proved this time. This is also a matter of feelings. The sports news that day featured this news about a retired professional baseball player who has only been playing for a few years. A professional baseball pitcher who had only been retired for a couple of years and two former J-Leaguers said to each other. "That's amazing. It takes time to build up your body. It's been three years since I quit, but I can't do it." It's a matter of feeling. The place where people think is the head, the brain. Where are feelings located in the body? When people talk about the problem of feelings, they refer to the chest. Is this an oriental way of thinking? Do you think there is something different from the brain? I'm not a neurologist, so I don't know the details, but in any case, I am not a neurologist, so I don't know the details, but in any case, they seem to want to think that there is something different about "feelings" from "thoughts. I think that is the most important thing. Assentia Holdings,Inc. Akira Tsuchiya ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_8602-1-2-550x413.jpg)](https://blog.assentia-hd.com/en-us/blog/20191123?hsLang=en-us) [FC加盟店](https://blog.assentia-hd.com/en-us/blog/tag/fce58aa0e79b9fe5ba97) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38) [ramen](https://blog.assentia-hd.com/en-us/blog/tag/ramen) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Double Rainbow !](https://blog.assentia-hd.com/en-us/blog/20191123?hsLang=en-us) 「Double Rainbow」 [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20191123?hsLang=en-us) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) [スーパーバイザー](https://blog.assentia-hd.com/en-us/blog/tag/スーパーバイザー) ### [A reminder to self. (Manager = Clergy!)](https://blog.assentia-hd.com/en-us/blog/20091217?hsLang=en-us) ## A reminder to self. (Manager = Clergy!) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20091217?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T14:30:34.995Z", "datePublished" : "2023-06-03T14:30:34.000Z", "headline" : "Thoughts are upstream of methods!", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20091011", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```