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Enter through the narrow gate!

Akira Tsuchiya
Akira Tsuchiya

 

Enter through the narrow gate!

At any given time, we are deeply connected to people who have experienced the same suffering.

He is like my own child because he was a belly top.

I wonder if he has grown up.

At my previous job, I often used the phrase "Enter through the narrow gate! I often used this phrase in morning assemblies.

In my experience, businesses and companies that have started up smoothly are really fragile.

This is my own opinion based on my experience with thousands of companies and business owners.

There is no doubt about this.

Because you enter through a narrow gate, there are many things that can go wrong, and you have to think about it.

And there are more opportunities to do so.

And those more opportunities also make people grow.

A person who does not think is no good. Luck alone is not enough.

A person's growth is determined by how much and how deeply he or she thinks.

Those who get those opportunities should be grateful for their circumstances.

They should be thankful for the narrow gate.

Akira Tsuchiya, Assentia Holdings,Inc.

Assentia Holdings,Inc.Akira Tsuchiya
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"