English - United States

What a move.

Akira Tsuchiya
Akira Tsuchiya

 

What a move.

It is 19:00 at Haneda Airport on a weekday. The airport is full of businessmen.

I hadn't traveled on a weekday for a long time, and I didn't expect it to be so full of businessmen.

(I always take the first flight on Sunday or the last flight on Saturday.)




The fact that so many businessmen are traveling.

(I always travel on the first train on Sunday or the last train on Saturday, which is nice and free.




The kingdom of business travel. Japan is a country where white-collar intellectual productivity is very low in the world.

Are they getting the added value for their travel?

From an accounting perspective, everything associated with people is a cost.

The costs of travel, transportation, labor, and lodging.

Is the added value worth it? I wonder how many people think about the value they are adding to their lives by moving from place to place.




By the way, even if you don't go out, you are still incurring costs. Rent for office space and work space. Necessary utilities.

Wherever people exist and move, costs are incurred. When you hire someone, that's when the costs start to accrue.




When I began working with American franchise headquarters, I was amazed at the thoroughness of their thinking in this area.

It was a great learning experience. Not only movement, but also guidance is online. Sales and development are also online.




What is the purpose of travel? Remote meetings, meetings with business partners, inspection tours, travel, and so on.

Going there on a private trip is a pleasure in itself, and travel for purposes other than travel will disappear sooner or later.　I think so.

If we ignore the ancillary purposes, travel itself will lose its meaning.




The Internet and e-mail have fundamentally changed the way work used to be done.

Further advances include videoconferencing and PC conferencing. Various software products have been developed in pursuit of greater convenience.

What will emerge as an extension of this trend? We are beginning to see it little by little.




The world that can be done on the Internet is expanding more and more.




Which way is tomorrow?





Assentia Holdings,Inc.
Akira Tsuchiya
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"