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For an encounter to be an encounter!

Akira Tsuchiya
Akira Tsuchiya

For an encounter to be an encounter!

I was taught that people have a 'life of preparation' and a 'life of production.

When the business you really want to do appears in front of you, do you possess the ability to develop that business at that point in time?

This determines whether the encounter will be a true encounter.

If you have the ability, the encounter will naturally come to fruition; if you don't have the ability, the encounter will not come to fruition because no one will pay attention to you.

This is where the life of preparation for doing what you want to do (to live a real life) is located.

Sometimes you meet someone too early and you are not ready to meet them. Too late to meet. Sometimes what we have prepared is forgotten.

Meeting someone is "luck," but whether you can seize it or not depends on your life of preparation.

The same goes for physical strength and ability.

A person who has never run a marathon at all cannot run a full marathon tomorrow. Therein lies a life of preparation. A person who has never studied at all cannot get a 100 on an exam tomorrow. Therein lies a life of preparation.

It is the same with people and work, and it is the same with people and people.

If you are not an attractive person to the other person when you meet, even if you meet, it will not develop from there.

This applies to both work and love. It's about whether you are attractive to the other person or not.

To be attractive at work, you have to have a life of preparation. There is a life of preparation to be attractive in love.

Last month, I had a great encounter.

In expanding our franchise business to Asia, our company is well versed in the 'franchise + food and beverage business' but we do not have the network.

We met a partner company that has a deep and wide network with various companies in Southeast Asian countries and whose main business is bridge business.

I don't know if the encounter turned out to be an encounter, but I have been invited to speak at a seminar in Ho Chi Minh City, Vietnam, on April 20.

This is our first collaboration. We hope to trigger various collaborations throughout Asia in the future.

Thank you very much for your cooperation, President K.

*We will make a formal disclosure when the time is right for the release.

Are you ready, so that "an encounter will be an encounter" at any time?

Assentia Holdings Inc
Akira

 
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"