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After covid 19

Akira Tsuchiya
Akira Tsuchiya
 

 

 

 After covid 19

Starting from zero bases!




The crisis has hit the planet many times before.
Natural disasters, economic crises, currency crises, wars, and riots.

What they all have in common is that they all occurred within a limited area, industry, or some other limited event.

This time, Corona has no area, industry, category, or anything else.

The subject of influence is "all.

This kind of thing is very rare in the history of the earth, both in modern times and in the past.

Conversely, the sooner it is restored, the sooner it can dominate its neighbours and the world.

At this juncture, President Trump has suggested phasing in economic activity in select areas across the United States.

Russia had been told that Putin would not run for president in 2024, but a comment by a member of Congress has pointed the way to a permanent presidency until 2036.
China's Xi Jinping has been conducting supportive diplomacy to the world with masks and medical aid since he was the source of the outbreak and returned to office so quickly.
Even if this corona is of Chinese origin, or even if it is a man-made virus, the leaders of the infected countries are willing to accept assistance.

Perhaps, by the looks of things, this corona will have an impact on the world economy on the order of the Great Depression.

In other words, everything will return to zero.

If everything that has been built up until now is going to be rattled off....

Will the geopolitics of the world change?
Will the geopolitics of the global economy change?
Will the geopolitics of the Japanese economy change?
Will the geopolitics of business types, business conditions, and industries change?
Naturally, both global and Japanese politics will start from zero base.

What if everything and everyone starts from scratch?
What if all the advantages, superiority and inferiority up to now would change?
What if the end-users thinking would also change?

Chains, companies, and businesses that were thriving with superiority before Corona could go out of business, and they could be rattled off to the bottom of the market.

Could small and medium-sized businesses, individual stores, and ventures gain an instant advantage by coming up with new ideas and concepts?

Because everyone will be starting from scratch.
I think the restaurant business will change dramatically.
The way we serve, the style, the location, and the conventional wisdom will change drastically.
It will be a major change driven by customer initiative.

Even if Corona converges, I think the delivery, home delivery, and various other measures that everyone is working on now will mix more with the current business model.

Could real Food-tech happen?

What if Corona doesn't converge in a year?
In the US, they say we need to refrain from going out until 2022.
We need to start thinking now about the measures that will lead to the next one.

Call the future after Corona and steer the direction we are going.

To do this, we are collective geniuses.
We must absorb the new initiatives and novel ideas that everyone else is working on, and work on them in-house. Repeat the process of hypothesis and verification.

We are also researching and absorbing many examples of new initiatives and businesses and business categories that are strong in Corona.

We feel that there is a possibility of a major reversal of fortune among companies.

Such is the post-Corona from the Corona disaster.




AssentiaHoldings,Inc.

akira tsuchiya
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"