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Vertical and horizontal travel!

Akira Tsuchiya
Akira Tsuchiya

Vertical and horizontal travel!

I love to travel. I have been travelling around the world since I was a student.

Travel has no goal.

Travel is a journey itself, and that is the goal.

There is no fixed goal.

Even if you set a place as a goal, new goals will appear one after another.

Does the word "travel" come from the word "trouble"?

It is true. Travelling is full of unexpected troubles.

But they are also fun and often become memories for later use.

Also, there are two ways to enjoy travelling.

Vertical travel and horizontal travel.

Horizontal travel is truly a way to enjoy travel in three dimensions. (I'm talking about the usual travel nowadays...)

Travel to Egypt, to New York, and so on. A journey to enjoy a place.

Vertical travel is a way to enjoy travel with a time axis. In other words, understanding history.

I have loved world history since I was in high school, and I wanted to see the various places mentioned in the textbooks.

If you understand the history of each place, you will be deeply moved when you see the place and the things there.

Vertical and horizontal. Travel is at its best when both are intertwined.

Travel and transportation.

They are similar but completely different.

Travel has a goal.

To move from point A to point B. The goal is to arrive at point B, and the time is also the goal (objective).

Arrival and time are the only goals.

Movement of things, movement of people. Taxis are used in various ways.

MK Taxis in Kyoto overturn the conventional wisdom of cabs.

Cabs are essentially a means of transportation, and the purpose of getting from point A to point B is to get there. They are precise and fast.

MK Taxis have a different concept.

The goal is to make the passengers feel "how comfortable" during the journey.

In short, the goal is to provide passengers with pleasure on the way.

It is a "short trip," not a trip.

The transportation is the minimum quality, and they expect more than that from their employees.

The way the top management of a cab company thinks makes all the difference.

When you look at things, throw away the coloured glasses.

You will see something new.

Akira Tsuchiya, Assentia Holdings,Inc.

Assentia Holdings,Inc.Akira Tsuchiya
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"