Vertical and horizontal travel (the idea of things)

Vertical and horizontal travel (the idea of things)

I love to travel. I have been travelling around the world since I was a student.

Travel has no goal.

Travel is a journey itself, and that is the goal.

There is no fixed goal.

Even if you set a place as a goal, new goals will appear one after another.




The root of the word "travel" is "trouble.

It is true. Travelling is full of unexpected troubles.

But they are also fun and often become memories for later use.




Also, there are two ways to enjoy travelling.

Vertical travel and horizontal travel.

Horizontal travel is truly a way to enjoy travel in three dimensions. (I'm talking about the usual travel nowadays...)

Travel to Egypt, to New York, and so on. A journey to enjoy a place.

Vertical travel is a way to enjoy travel with a time axis. In other words, understanding history.

I have loved world history since I was in high school, and I wanted to see the various places mentioned in the textbooks.

If you understand the history of each place, you will be deeply moved when you see the place and the things there.




Vertical and horizontal. Travel is at its best when both are intertwined.







Travel and transportation.




They are similar, but completely different.

Travel has a goal.

To move from point A to point B. The goal is to arrive at point B, and the time is also the goal (objective).

Arrival and the time are the only goals.

Movement of things, movement of people. Taxis are used in various ways.




MK Taxis in Kyoto overturn the conventional wisdom of cabs.

Cabs are essentially a means of transportation, and the purpose of getting from point A to point B is to get there. They are precise and fast.

MK Taxis have a different concept.

The goal is to make the passengers feel "how comfortable" during the journey.

In short, the goal is to provide passengers with pleasure on the way.




It is a "short trip," not a trip.




The transportation is the minimum quality, and they expect more than that from their employees.

The way the top management of a cab company thinks makes all the difference.




When you look at things, throw away the colored glasses.

You will see something new.




Assentia Holdings,Inc.
Akira Tsuchiya