--- title: How to sell things. description: モノ売り方。経験経済、モノ消費、コト消費 image: https://blog.assentia-hd.com/hubfs/IMG_20230413_122637.jpg --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/04132023) - [English](https://blog.assentia-hd.com/en/ceo-blog/04132023) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/04132023) English - United States [飲食店](https://blog.assentia-hd.com/en-us/blog/tag/e9a3b2e9a39fe5ba97) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # How to sell things. ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/04132023) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/04132023) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/04132023) ![](https://blog.assentia-hd.com/hubfs/IMG_20230413_122637.jpg) [**経験経済―エクスペリエンス・エコノミー***amzn.to* *900円*(2023年04月13日 18:30時点 詳しくはこちら) Amazon.co.jpで購入する](https://amzn.to/3A1hgw5) [![画像](https://assets.st-note.com/img/1681377560392-gAQRSPWRQW.jpg?width=800)](https://assets.st-note.com/img/1681377560392-gAQRSPWRQW.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377584735-jY2puxVa4Q.jpg?width=800)](https://assets.st-note.com/img/1681377584735-jY2puxVa4Q.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377609430-YT4zsIokC7.jpg?width=800)](https://assets.st-note.com/img/1681377609430-YT4zsIokC7.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377623677-bt71IZ2Wwv.jpg?width=800)](https://assets.st-note.com/img/1681377623677-bt71IZ2Wwv.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377641953-jCKedRdkrx.jpg?width=800)](https://assets.st-note.com/img/1681377641953-jCKedRdkrx.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377651807-gSa4EFIGKk.jpg?width=800)](https://assets.st-note.com/img/1681377651807-gSa4EFIGKk.jpg?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377958498-WSr1KQIaUg.png?width=800)](https://assets.st-note.com/img/1681377958498-WSr1KQIaUg.png?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377964784-fYuiHOg509.png?width=800)](https://assets.st-note.com/img/1681377964784-fYuiHOg509.png?width=2000&height=2000&fit=bounds&quality=85) [![画像](https://assets.st-note.com/img/1681377977871-SprKgynF2s.jpg?width=800)](https://assets.st-note.com/img/1681377977871-SprKgynF2s.jpg?width=2000&height=2000&fit=bounds&quality=85) It has been a long time since the term "goods consumption" was first used to describe the consumption of goods and services. It has been more than 20 years since "Experience Economy" was first published. The difference between selling products (goods) and selling experiences (experiences) is the difference between the two. Selling experiences is easy to imagine in the case of experience-value businesses such as Disneyland and overseas travel. The same is true for hotels and other lodging businesses, as well as food and beverage businesses. Sell experiences, not products. In the case of food and beverage, instead of selling ramen, tendon, or other food as the restaurant's product, you are selling memories in the brain of the restaurant other than the product, such as the hospitality of the customer. This is selling an experience. If you sell a product as a thing, you cannot sell it at a price higher than the value of the product in the customer's mind, but if you turn it into an experience, the value will change. I went to IKEA for the first time in a while. It was a weekday, so I was able to take my time and think about the things I wanted to buy. Desks, chairs, and beds are just things, and it is difficult to experience them. Usually, they are just displayed, priced, and sold, but a thoughtful store might offer a service such as "Please sit on it. As I went around IKEA, I thought about how IKEA makes all of its products into experiences. Chairs, beds, and desks, which are supposed to be things, are sold as experiences. As those who have been to IKEA can tell you, there are many small rooms in the facility that look like they are in a house somewhere, using IKEA products. There are many different types of bedrooms alone and many different types of children's rooms alone. It is a room, a kitchen, and a living room that makes you feel as if you want to stay there. ↓Photo: selling things selling things What was also surprising was the layout of the house that Mr. 00 bought. The house is exactly as it was when Mr. 00 bought it, and IKEA products are used to realize it in the facility. ↓Picture Customers can visualize and empathize with it. IKEA's strategy is to materialize the image of the experience for each and every customer, as much as to say so. This is the embodiment of the experience of a thing. When they are just displayed in a room, people only feel their value of them as objects, but the moment they are placed in the room, they are transformed into experiential products. This is what it means to sell products by transforming them into things and things into experiences. In this sense, I felt that any business can be converted into a "koto" (experience). Can't you make your product into a "koto"? PS I wrote about a certain Starbucks in Yokohama on my blog. → I have written about a certain Starbucks in Yokohama in my previous blog entry. Even invisible service and hospitality can be evaluated on SNS. Visualization of hospitality. It is important. ↓See the picture below. Fitness Anytime. Assentia Holdings IncCEO Akira Tsuchiya [Translated with DeepL](https://www.deepl.com/translator?utm_source=macos&utm_medium=app&utm_campaign=macos-share) ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [飲食店](https://blog.assentia-hd.com/en-us/blog/tag/e9a3b2e9a39fe5ba97) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Memories rather than things!](https://blog.assentia-hd.com/en-us/blog/20110731?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20110731?hsLang=en-us) [![](https://blog.assentia-hd.com/hubfs/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202020-12-31%2023.56.36.png)](https://blog.assentia-hd.com/en-us/blog/20180330?hsLang=en-us) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [飲食店](https://blog.assentia-hd.com/en-us/blog/tag/e9a3b2e9a39fe5ba97) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [How is a brand created?](https://blog.assentia-hd.com/en-us/blog/20180330?hsLang=en-us) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20180330?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T15:19:56.077Z", "datePublished" : "2023-06-03T15:19:56.000Z", "headline" : "How to sell things.", "image" : [ "https://blog.assentia-hd.com/hubfs/IMG_20230413_122637.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/04132023", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```