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Where Japan is going.

Akira Tsuchiya
Akira Tsuchiya

 

Where Japan is going.

When I am in Tokyo every other week, I live in Meguro.

There is a large park or forest nearby.

When I am running in the morning or taking a walk in the evening when I have time, I think,

I see so many silver class people, or elderly class people? (I guess they are over 65 years old after retirement).

I hope that what these people are doing with passion will benefit Japan, the community, and their children.

If they could do something that they are passionate about for the benefit of Japan, the local community, or their children, the Japanese economy would be much more active.

The elderly will feel a sense of purpose in life knowing that what they do is for the good of the world,

I believe that elderly people would find their own lives even more vibrant.

Everyone plays gate ball in the morning and takes a walk in the evening.

It is true that they seem to be relaxed and happy.

In this sense, it is a wonderful life.

If I could do something more with my time, I think there are many things I can do since many of them have a lot of experience in life.

I think there are a lot of things we can do.




I think such measures are what the government should be doing for the elderly population.




There is too much power, and it is a waste. It is a waste.

Many elderly people are still active.

I would like them to share their work even if it is only for a small amount of time, and create a place where they can utilize their abundant life experience.

I would like them to create a place where they can make use of their wealth of life experience.

Is there anything my company can do?

There I am, running through the park, thinking about all kinds of things.




Assentia Holdings,Inc.
Akira Tsuchiya

 

 
Akira Tsuchiya

Akira Tsuchiya

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Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"