Apple and Harley!
Mac and Harley!
A Mac is a Mac, but an APPLE Mac.
15 years ago, I used Apple for my PC. (It was only for one year...)
The whole company's computers were Apple.
It was an unusual consulting company, not even a design company.
Since then, I have been using Windows for 13 years.
Two months ago, I bought an iPhone, the first Apple product in a long time.
Apple has a unique identity.
It's not that they are superior to other PCs in terms of performance or functionality.
15 years ago, my Mac had a "bomb" and kept rebooting, it was hard work.
It was not as usable as Windows.
The same is true for snow leopard. There have been many data loss problems.
I recently bought an iPhone and had a lot of trouble with garbled text messages.
It is a defective product if it should be.
I think it is the original form to complain until they fix the garbled text messages.
They would probably say, "Guarantee the minimum functionality of the product! I would say.
But Mac lovers are different. They buy Macs knowing that everything is expected.
The customer is a big fan and lover of macs.
These companies and products are strong.
Customers are not buying features, they are buying policy and soul.
The real product that Macs sell is the desire to own, the soul, and the dream.
That's right. Steve Jobs' dream.
The same goes for Harley-Davidson (motorcycle manufacturer).
Harley enthusiasts do not buy bikes based on performance or function.
Honda and Yamaha, the world's leading motorcycle manufacturers, are in the blue in terms of shipments in developed countries.
At a time when both Honda and Yamaha, the world's leading motorcycle manufacturers, are in the doldrums in terms of shipments to developed countries, Harley's performance has been solid.
Why do people accept a company and a product that has no advantage in performance, function, or price?
Why do people accept a company or a product that has no advantage in terms of performance, functionality, or price?
It is the difference between viewing a product or a function as a "thing" and viewing it as a "thing".
What comes out of a "thing" is only price.
It comes down to price alone.
What comes from the "thing" is the scene of ownership.
It is a scene of possession, commitment, pleasure, and added value.
Memories are more important than things. This was the catchphrase of a Nissan commercial a while ago.
The final check of Nissan's commercials is always done by Carlos Ghosn himself.
The top management of Nissan knows what the times demand and this is why they come up with commercials like this one.
The same was true of the MasterCard commercial. Something that cannot be replaced by money,
Priceless.
It is all software created by people.
From Think Different to Feel Different.
Which is your company?
Feel Different!
Tomorrow will start moving.
Akira Tsuchiya
Assentia Holdings,Inc.Akira Tsuchiya