---
title: Asia's growth potential. It's amazing.
description: "アジアの成長力って。すごい。\n今回は、地元企業から「自国で日本のフランチャイズビジネスを展開したい」というものでした。\n最近、日本のフランチャイズビジネスに対して興味を持っているアジアの企業からのお問合せが非常に多いです。\nアジアの企業様としては様々な日本の深いFC情報が欲しいのだと思います。"
image: https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0147-250x187.jpg
---

[![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us)

Open main menu Close main menu

- [CEO Blog](https://blog.assentia-hd.com/ceo-blog)
- [国内FC](https://blog.assentia-hd.com/fc)
- [海外向けFC](https://fc.assentia-hd.com/brandlist)
- [月刊アセンティア](https://blog.assentia-hd.com/now2)

- [English - United States](https://blog.assentia-hd.com/en-us/blog/20101108)
- [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20101108)

 English - United States

[FC加盟店](https://blog.assentia-hd.com/en-us/blog/tag/fce58aa0e79b9fe5ba97) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38)

# Asia's growth potential. It's amazing.

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) 

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira)

[Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20101108) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20101108) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20101108)

![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0147-250x187.jpg)

[![](https://blog.assentia-hd.com/hs-fs/hubfs/Imported_Blog_Media/IMG_0147-250x187.jpg?width=250&height=187&name=IMG_0147-250x187.jpg "IMG_0147")](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0147.jpg?hsLang=en-us)

 

 

Asia's growth potential. It's amazing.

I can't update the President's Blog very often.... Sorry.

←Yoshinoya Jakarta.

I went on a business trip to Indonesia and Vietnam for about 10 days in mid-October.

This business trip was related to the franchise business and the restaurant business.

Both countries were new to me, but I noticed a lot of things.

There is a big difference between actually hearing about something and actually seeing it. It is hard for people to start moving unless they actually see it.

This time, a local company asked us to introduce them to a good Japanese franchise business that they would like to develop in their country.

Recently, we have received many inquiries from Asian companies interested in Japanese franchise businesses.

I have been involved in Japanese franchising for about 20 years (both as a head office and as a franchisee), and I believe that Asian companies want in-depth information on various Japanese franchises.

Everything was more advanced than I expected in Jakarta, with a GDP growth rate of 5.8%. It is one of the fastest growing countries.

Resources and population. These two are the keys to this country.

It goes without saying that it is a resource-rich country, but its population, which is the fourth largest in the world, is also very attractive.

→The world's top four in population are China, India, the U.S., and Indonesia.　By the way, according to him, the 3rd most populous country in the world is not the U.S. The 3rd most populous country is Facebook (500 million members, borderless...).

And there are a great many people in their 20s. It is like looking at Japan some years ago.

We were guided around the malls owned by the Podmoro Group, a local developer, and everywhere we went, the scale of the malls was larger than that of Japan.

It would not be surprising if you could say you were in Japan when you were in the malls.　On the other hand, it seems to be difficult to open a store outside of a mall.

There are also many Japanese-style restaurants. There are also many Japanese-style restaurants.

There are many Japanese companies such as Pepper Lunch, Otoya, Yoshinoya, Gyukaku, etc. They are all doing well.

They are all doing quite well.

The other day, I was told by a bigwig from a major beer company that more than 90% of Japanese restaurants around the world are run by non-Japanese.

The more the value of Japanese food and Japanese cuisine increases, the more people all over the world will make "...modo".

Japan is also trying its best to export Japanese food! but it's still not enough.

But it's still a long way to go.

In Ho Chi Minh City, development is still lagging behind, and the only thing that can be called a mall is Lotte Mart, which is small in scale.

The location strategy is similar to Japan. At this stage, we are mainly opening stores in commercial areas.

Japanese managers are doing very well. I am amazed at their insight in opening sushi and yakiniku restaurants, both of which they spotted early on.

In the mall, one Metro store was opened by a German capital.

According to the head of the Vietnamese Chamber of Commerce and Industry, "In order to prevent foreign capital from suppressing the mall market in the future, the government and the private sector will work together to build a huge mall in our country.

I am sure that within 4 to 5 years, more and more malls will be built in Ho Chi Minh City.

I am looking forward to the future.

What both countries have in common is that they are very pro-Japanese. There is an environment there that makes it easy for Japanese companies to expand their business.

It is good to say, "We can still grow in Japan! But if we look at Southeast Asia from a different perspective, I think we will be able to expand our horizons and develop our business in many different ways.

Please feel free to contact us if you would like to expand your business overseas or if you are a franchise headquarter that would like to develop your franchise overseas.

We are happy to consult with you about inspection tours and other matters related to expansion.

Click here to contact us.

I also have some thoughts on the export of Japanese franchise businesses (BridgeGate), and would like to put together a plan to develop it by the end of this year.

Assentia Holdings,Inc.  
Assentia Holdings,Inc.  
Akira Tsuchiya

 

![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5)

#### Akira Tsuchiya

[Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya)

Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia"

## Related Articles

[![](https://blog.assentia-hd.com/hubfs/UP%20%202020-01-31%2011.43.01-1.png)](https://blog.assentia-hd.com/en-us/blog/20180603?hsLang=en-us)

[franchise ship](https://blog.assentia-hd.com/en-us/blog/tag/franchise-ship) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38) [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo)

### [A franchise business that can compete globally, before its time.](https://blog.assentia-hd.com/en-us/blog/20180603?hsLang=en-us)

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/blog/20180603?hsLang=en-us)

[![](https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/53a6b37b368e9cb80f3254f7bad1c473-550x343.jpg)](https://blog.assentia-hd.com/en-us/blog/20101127?hsLang=en-us)

[FC加盟店](https://blog.assentia-hd.com/en-us/blog/tag/fce58aa0e79b9fe5ba97) [海外フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e6b5b7e5a496e38395e383a9e383b3e38) [フランチャイズ](https://blog.assentia-hd.com/en-us/blog/tag/e38395e383a9e383b3e38381e383a3e38)

### [Japanese franchisees should aim for the world!](https://blog.assentia-hd.com/en-us/blog/20101127?hsLang=en-us)

[Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) 

[Read More](https://blog.assentia-hd.com/en-us/blog/20101127?hsLang=en-us)

#### About us

- [企業情報](https://www.assentia-hd.com/01_00/)
- [会社概要](https://www.assentia-hd.com/01_00/01_01/)
- [社長ブログ](https://blog.assentia-hd.com/ceo-blog)

#### Services

- [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home)
- [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0)
- [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp)

#### News

- [海外支援実績](https://fc.assentia-hd.com/ja/experience)
- [フランチャイズブランド](https://blog.assentia-hd.com/fc)
- [Assentia Now](https://blog.assentia-hd.com/now)

### メルマガ登録

Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Akira Tsuchiya",
    "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira"
  },
  "dateModified" : "2023-06-03T08:17:58.067Z",
  "datePublished" : "2023-06-03T08:17:58.000Z",
  "headline" : "Asia's growth potential. It's amazing.",
  "image" : [ "https://blog.assentia-hd.com/hubfs/Imported_Blog_Media/IMG_0147-250x187.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.assentia-hd.com/en-us/blog/20101108",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg"
    },
    "name" : "Assentia Holdings,Inc"
  }
}
```