Preconceived notions and stereotype

Preconceived notions and stereotype

There was a book called The Innovation Dilemma.

Similar things have been created in every era.

When store sales are going well, store managers do not put much effort into sales promotions. If the business is doing well, the manager does not think of new business.

For example, in the current era. In the camera industry, mirrorless cameras are selling well.

Are Canon, Nikon, and the two major camera manufacturers launching new products in this new market? The opposite.

Attractive mirrorless cameras are not coming out from these two major manufacturers.

Sony and Fujifilm. It is the second largest manufacturer of SLR cameras that is producing attractive mirrorless cameras.

Photography enthusiasts who are no longer satisfied with digital cameras are flocking to mirrorless cameras. Canon and Nikon have not entered this growing market in earnest.

Why is this?

The success factors of the past will be the cause of future decline.

Mirrorless is a child's play, the real thing is SLR cameras. The real thing is SLR cameras.

I can't help but feel that this is what they are thinking.

This is the marketing myopia theory (myopic marketing) of Theodore Levitt in the 1960s in the United States.

The movie industry lost out to the TV industry by not thinking of itself as an "entertainment industry," but by defining itself as a company that only makes movies. The railroad industry lost to the aircraft and automobile industries because it considered its mission to be the movement of railcars, rather than to be an "industry that transports people" in the broadest sense.

We should not assume that only SLR cameras are the real thing, but embrace all technological innovations,

"Capture and preserve time" is the mission of the industry.

What is the true mission of your industry?

What is the true mission of your industry?

Is it a sushi restaurant or a ramen shop? Is it to make Japan known to the world?

We need to think about it.

We need to create something good that will make people respect Japan!

This is important.

However, if you are too particular about this, you will not be able to expand overseas. While persistence is important, it is important to set standards for how far you will go.

When developing a restaurant business overseas, it will be impossible to import 100% of Japanese ingredients. The compromise point can be found depending on what you consider your mission.

Are you looking at things through colored glasses? Are you looking at your business and industry through the colored glasses of past stereotypes?

Try to look at your industry with neutral, naked eyes. Ask people from other industries for their opinions.

You will come up with a lot of new and innovative ideas.

Take a look at your industry with the naked eye!

Akira Tsuchiya, AssentiaHoldings Pte.

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