The power of people
Corona Disaster, the restaurant business is tough.
Except for the uncontrollable part due to location and business type,
There are some common elements among the restaurants that are still popular and those that are not, even during this period.
Restaurant = Taste (food), Atmosphere (interior), Service (people), Price
We have previously mentioned that the balance of these five evaluation items is important.
It is not necessary to give every item a rating of 5 on a 5-point scale. In addition, it would not be possible to run a business in such a way. A full Michelin course for 200 yen per customer, for example.
Who are the target customers? What about the location? What is the business type?
The optimal business evaluation matrix should be created according to these questions. Decide on two items that are the sharpest points of your store (your store's selling points) according to your target customers. Make them as close to a rating of 5 as possible. The ultimate pointiness. The other three items should be kept at a standard rating of 3 or higher.
This is enough to become a prosperous restaurant.
It is futile to try to make all items close to 5 in general. However, restaurant managers evaluate stores from such a perspective.
It is impossible.
Corona Disaster, although difficult, differentiation by people is a major point that other stores cannot imitate. Interior design -> can be imitated immediately. Dimensions and materials can be imitated Taste -> Can be imitated. The price can be imitated. Be prepared to make a loss. Service→Not easy to imitate.
The most recent prosperous stores are the ones that have been trying to differentiate themselves by human service before Corona. For example, a small restaurant with a proprietress. They come to see people, so if they open, they will come to see them. Service by people, imposed by a mistaken management side, is not good.
Whether your own restaurant is evaluated by people or not? Even if you bring in a consulting company or a research company, you will never know what the customers really think of your restaurant.
Here is an easy way to find out. (From here on, there is a fee. →(Lies)
Watch your own store on Instagram or Google Maps. If you only see pictures of the interior and exterior of the store, pictures of the products, the store environment, etc., your store is not being evaluated by customers based on service.
Is it difficult to evaluate people's services because they are invisible? People's service is invisible, so it doesn't show up on social networking sites?
That is an excuse. Make them visible and they will be evaluated. Make it visible and have it posted on social networking sites.
It can be done. It can be done.
The true birth of a store is when it is filled with the breath of people. The real existence value of a store is when it is filled with the breath of people. The real demise of a store is when its human breath disappears.
Service and hospitality.
It is important.
Humanity. Do you see it in the picture?
Ascentia Holdings Tsuchiya
↓ Google Map photo posted by a customer of a Starbucks store
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