What is the infrastructure that allows the economically weak to win over the strong?

Franchise = infrastructure where the economically weak win over the strong.　

Your life is determined by where you are born. Where you are born determines your life. The uneducated will always win. Those born into a poor family cannot beat those born into a rich family.

Is this true?

Is a person's life determined by birth?

The infrastructure where the small can win over the big. An infrastructure where the economically weak can win over the strong. Infrastructure that allows small businesses to win over large businesses.

Is there any such infrastructure in the world that gives the strong a chance to win just by being on that infrastructure? It is better to just be on a level playing field than to be able to beat the strong.

It is no fun to be happy with large companies over small companies or the strong over the economically weak at any given time.

Is there any such weapon that the small can win over the big? A weapon that we did not have to begin with, but found and acquired along the way. A weapon that can beat any strong person if only you have it.

I have been dealing with small and medium-sized companies all over Japan for more than 30 years. They come from all areas, all industries, and all ages of managers.

Many of the managers in regional cities are really good-natured people. Until now, such local business owners have been able to do business in their own way in local, non-competitive society.

There were not many large companies moving into the area. Somehow, they were still able to get by. But more than a decade has passed since then.

In the late 1900s, the world entered the information society, and not only the world but also Japan became completely flat. A flat society has arrived, where the same information is available everywhere.

In the year 2000, the difference between those who use IT well and those who don't was clearly visible. In the meantime, another 20 years have passed.

In 2020, Corona shook the world. For all companies, large, medium, and small, there will be further headwinds.

These are the times we live in. Where are the weapons to win? Spending cash like it was hot water and building new winning weapons in-house from scratch?

It is impossible unless you are a huge company.

Search for it. Find a weapon. Find a weapon that can win. Locally, all over Japan, all over the world.

Weapons that others have developed, that are relevant to the current era, that focus on marketing, that are targeted to each clientele, and that will captivate the customers.

Such a weapon.

Isn't that only a "franchise"? I thought, "Franchise = business infrastructure. Franchise = business infrastructure.

I have written about this before. If you make good use of franchises, you can grow your company as much as you want. You need to be able to search for and find a brand, though.

It is not enough to merely "search" for a brand. It is not enough to have a shallow perspective. There are many fake franchises out there.

You need to have the insight to pick and choose. Analysis from various perspectives.

Predict the future based on past historical background, the historical background of success, the state of the environment, changes in the core target group, artificial demographics, and area characteristics, and analyze the success factors from various perspectives.

This is how we find the "golden egg.

When I met the Saudi CEO of Alshaya, the world's largest franchisee company, three years ago, he told me, "It is faster and tougher to search than to create.

*Alshaya = headquartered in Kuwait, all business is a franchisee, 400 billion yen in sales, 90 brands, 4,000 stores.

The essence of the authenticity and brand analysis of the franchise brands we have sought out in the past. Board discussions, and brand description materials.

The most important success factor is to compare then and now.

What are the success factors of the Bakery Restaurant St. Mark's? What are the success factors of Gulliver's, a car-buying speciality store? What are the success factors of Yakiniku Gyukaku? What about Golf Partner? What about every time Ookini Shokudo? What about Gin-no-Sara? Curves?

What factors contributed to the success or decline of the brands we have worked with in the past?

Considerations and information on the more than 20 franchise headquarters we have assisted.

What was discussed and analyzed in the board meetings that decided on business support partnerships at the time? What are the strengths and weaknesses of each brand? Does anyone know?

Do you know what kind of documents were used to analyze the brands?

What is the gap between what was written in those documents and the current situation? Some gaps are negative, and some are positive.

By analyzing and comparing them in detail, success factors for brand selection can be extracted.

We know what was going on at the time of the mega-hit brands because we have the business presentations and business documents at the time of the business tie-up.

What was wrong with the brand at the time? How did the head office overcome the problems? When we look at them now, we find new perspectives that are very helpful.

We choose our franchise brands by cross-analyzing such knowledge and information. We are choosing franchise headquarters.

There are countless examples of failures. Problems with the headquarter management, problems with the headquarter system, problems with environmental compatibility, etc ...

The materials we have been involved with various franchise headquarters for the past 30 years, records of their growth and failures.

The vast, vast amount of paper documents and audio data on tape that we have in our possession and storage is now an asset to us. (Some people say that I simply have a character that prevents me from throwing them away, but...)

We would like to analyze once again the success factors of the Corona disaster and the post-Corona era, together with the documents.

Our meeting of growing franchise brands (franchise business meetings) is held monthly!

The next one will be held on July 15!

For more information, please visit the following website!

→ https://www.assentia-hd.com/news_and_pressrelease/20210506/

Stay tuned!