会社の本当の商品はなにか？

サービス業に従事して思うこと。

自分の会社の店舗の本当の商品は何か？

焼肉屋であれば　肉

すし屋であれば　魚

確かにそうだ。そのとおり。

経営者が、役員が、そして社員がこのように考える企業は遠からず潰れる。

自分の会社の本当の商品はなにか？

本質を突き詰めて考えることが大事で、

浅いレベルで考えると先述のような答えになる。

そしてその先にあるものはコモディティ化
（差別化ができず商品の量や価格のみに走ること）

に陥り、値引き合戦、老い先短し。

顧客の側から見た会社の本当の商品は何か？

なにを期待してきているのか？

何に喜ぶのか？

琴線（金銭でなく）に触れるかということだ。

飲食の第一次品質は間違いなく味だ。

だが、それは相対的な「味」だ。

商品そのものの絶対的な「味」ではなく、

店舗の雰囲気や従業員が醸し出す気（空気）が混じり合って

創り出す「味」。これが第一次品質だ。

従業員は料理だけでなく雰囲気や空気を加工して

調理しなければならない。

調理とは単に食物の料理だけでない。

雰囲気をどう加工するのか？これも調理だ。

サービス従事者は「気」を調理しよう！！

店舗に入ればすぐわかる。

気のある店舗は気持ちがよい。

気のない店舗は価格だけが気になる。

そう、安いか高いかだけの世界。

自分の会社の本当の商品はなにか？を従業員で考える時間も大切だ。

それが会社の、そして店舗のポリシーになる。

アセンティア･ホールディングス
土屋　晃

Assentia Holdings,Inc.
Akira Tsuchiya

English　↓

What is the real product of your company?

What I think about working in the service industry.

What is the real product of my company's store?

If it is a yakiniku restaurant, it is meat

If it is a sushi restaurant, fish.

That's true. That's right.

Companies whose managers, executives, and employees think this way will soon go under.

What is the true product of your company?

It is important to think down to the essence,

Thinking at a shallow level will lead to the aforementioned answer.

The answer to this question is "commoditization," which means that the company cannot differentiate its products, and instead focuses only on the quantity and price.

The future will be commoditization, price discounting, and the shortness of the old age.

What is the company's real product from the customer's point of view?

What do they expect?

What makes them happy?

It is about touching the heartstrings (not money).

The primary quality of food and beverage is undoubtedly taste.

But it is a relative "taste.

Not the absolute "taste" of the product itself,

but rather the "taste" created by the atmosphere of the restaurant and the atmosphere (air) created by the employees.

The "taste" created by the atmosphere of the store and the atmosphere created by the employees. This is primary quality.

Employees must process not only the food, but also the atmosphere and air

and air as well as the food.

Cooking is not only about food.

How do you process the atmosphere? This is also cooking.

Service workers should cook "chi"!

You can tell as soon as you enter a store.

A restaurant with chi is pleasant.

A store without chi is only concerned about price.

Yes, it is a world of cheap or expensive.

What is the real product of your company? It is important for employees to spend time thinking about this question.

This will become the company's and the store's policy.

Akira Tsuchiya, Assentia Holdings,Inc.

Assentia Holdings,Inc.Akira Tsuchiya