What is the real product of your company?

What is the real product of your company?

What I think about working in the service industry.

What is the real product of my company's store?

If it is a yakiniku restaurant, it is meat

If it is a sushi restaurant, fish.

That's true. That's right.

Companies whose managers, executives, and employees think this way will soon go under.

What is the true product of your company?

It is important to think down to the essence,

Thinking at a shallow level will lead to the aforementioned answer.

The answer to this question is "commoditization," which means that the company cannot differentiate its products, and instead focuses only on the quantity and price.

The future will be commoditization, price discounting, and the shortness of old age.

What is the company's real product from the customer's point of view?

What do they expect?

What makes them happy?

It is about touching the heartstrings (not money).

The primary quality of food and beverage is undoubtedly taste.

But it is a relative "taste.

Not the absolute "taste" of the product itself,

but rather the "taste" created by the atmosphere of the restaurant and the atmosphere (air) created by the employees.

The "taste" is created by the atmosphere of the store and the atmosphere created by the employees. This is the primary quality.

Employees must process not only the food but also the atmosphere and air

and air as well as food.

Cooking is not only about food.

How do you process the atmosphere? This is also cooking.

Service workers should cook "chi"!

You can tell as soon as you enter a store.

A restaurant with chi is pleasant.

A store without chi is only concerned about price.

Yes, it is a world of cheap or expensive.

What is the real product of your company? It is important for employees to spend time thinking about this question.

This will become the company's and the store's policy.

Akira Tsuchiya, Assentia Holdings,Inc.

Assentia Holdings,Inc.Akira Tsuchiya