--- title: What companies create. description: "企業が創り出すもの。\nオリエンタルランドや任天堂は何を売っているのか？\nディズニーランドに入る時にお金の対価として頂くものは、\nチケットという紙切れだ。\n紙切れに5000円も6000円も払う人はいない。\nディズニーの売っているのも、それは、体験（エクスペリエンス）だ。" --- [![Assentia Holdings](https://blog.assentia-hd.com/hs-fs/hubfs/Assenti_logo.jpg?width=993&height=142&name=Assenti_logo.jpg "Assentia Holdings")](http://assentia-hd.com?hsLang=en-us) Open main menu Close main menu - [CEO Blog](https://blog.assentia-hd.com/ceo-blog) - [国内FC](https://blog.assentia-hd.com/fc) - [海外向けFC](https://fc.assentia-hd.com/brandlist) - [月刊アセンティア](https://blog.assentia-hd.com/now2) - [English - United States](https://blog.assentia-hd.com/en-us/blog/20091019) - [日本語 - 日本](https://blog.assentia-hd.com/ceo-blog/20091019) English - United States [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) # What companies create. ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.assentia-hd.com/en-us/blog/20091019) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.assentia-hd.com/en-us/blog/20091019) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.assentia-hd.com/en-us/blog/20091019)   What companies create. Last year's financial results were announced. Last year's financial results: Hitachi 788 billion yen in the red, Toyota 461 billion yen in the red, Sharp, and Sony. Sharp, Sony... A parade of losses. Amidst all this, there are two companies that have been making record profits since their establishment: Oriental Land (which operates Disneyland) and Nintendo. They are Oriental Land (which operates Disneyland) and Nintendo. These two companies have something in common. What is it? Both companies do not sell commodities. In this once-in-a-century economic climate, some companies are suffering Some companies are struggling, while others are growing steadily even in this recession. Some companies are suffering, while others are growing steadily despite the recession. What is the difference? The companies that are doing well did not anticipate this recession. Then why are they growing now? It is because they are not selling "goods. Then, what are Oriental Land and Nintendo selling? Nintendo is selling Wii, Oriental Land is selling Disney, and so on. With that way of thinking, we cannot see the essence of what they are selling. When you enter Disneyland, what do you receive in exchange for your money? It is a piece of paper called a ticket. No one pays 5,000 yen or 6,000 yen for a piece of paper. What Disney is selling is an experience. What comes after the tertiary industry in the U.S. is the experience economy. Experience Economy. It has been said that the next step after the tertiary industry in the U.S. is the experience economy. It's not about paying for a box called Wii. They are selling "experiences" and "experiences" such as the experience of Wii and family communication, They are selling "experiences and experiences". The same goes for Apple. iphone3G is doing very well and they are reporting excellent financial results. They are not selling a cell phone, but an experience that can be obtained through the use of the iPhone, This is not about selling a cell phone, but about the experience that you get with an iPhone, an experience that you cannot get with a regular phone, They are buying experiences that you can't get with a regular phone, experiences that you can buy in the app store. Experience economy, experience economy. When I founded Prime Link Inc. in 1995, I decided on the philosophy We decided on the philosophy of "an emotion-sharing business. That philosophy remains unchanged today. We want to be a company that shares experiences. We want to be a company that shares our customers' joys and sorrows. We want to be a company that our customers always come back to. We want to be a company that is very close to its customers. Business is a franchise, and a franchise is a shared philosophy. We must not lose this axis. We will lose our sense of what we are. Business changes society and the world. That is the kind of work I want to be involved in. Snappy Auctions is no exception. We are very close to our customers. I can feel their joy firsthand. Spreading the word to the world. With a sense of mission. People are nurtured by the work they do. The environment creates people depending on what kind of work you do. Management is a job to create people. A respected manager once told me, "Artists create the colors of the times. Artists create the colors of the times. Musicians create the sounds of the times. An architect creates the forms of his time. Managers continue to create the people of the times." If more and more people seriously work based on such principles I feel that the world will change. Assentia Holdings,Inc. Akira Tsuchiya   ![Akira Tsuchiya](https://app.hubspot.com/settings/avatar/a388bcd440947d185082b011694402a5) #### Akira Tsuchiya [Follow me on my website](http://assentia-hd.com?hsLang=en-us) [Follow me on Facebook](https://www.facebook.com/atutiya) [Follow me on LinkedIn](https://www.linkedin.com/in/akira-tsuchiya/) [Follow me on Twitter](https://twitter.com/Atutiya) Our background In 1991, we started the business that was not yet found in Japan, or even in the world. That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses. With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. Bakery Restaurant St.Marc(650 uint in Japan, BBQ “Gyu-kaku”(850 unit in Japan), Katsudon “Katsuya”(350 unit in Japan), Sushi delivery “Gin-no Sara”(730 unit in Japan), and from other hospitality business categories i.e. Second-hand automobile dealer “Gulliver”(450 unit in Japan), Second-hand golf club dealer “Golf Partner”(350 unit in Japan), Women’s fitness club “Curves” (2,000 unit in Japan as a master franchisor of the American brand), by selling new businesses to small to medium-sized enterprises in Japan. Number of the stores we successfully opened are over 8000 ! During this time, in 1996, Akira has established a company, Prime Link Co.Ltd., to start a business that we become franchisee ourselves to grow the business. In 2001, Prime Link Co, Ltd., became the very first franchise business company that is listed on the stock market(Nasdaq Japan). In 2006, Akira left Prime Link and started our company, Assentia Holdings, Inc. In 2010, Akira has established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world. During the last 5 years, our client’s franchise stores have spread in 19 countries（180 unit) in the world. Japanese food business and Japanese-style service are catching a great deal of attention from the world. Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America. Published a business book "Gain F&B franchise business opportunities in Asia" ## Related Articles [ceo blog](https://blog.assentia-hd.com/en-us/blog/tag/ceo-blog) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Real Products 2](https://blog.assentia-hd.com/en-us/blog/20100114?hsLang=en-us) ## Real Products 2 [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20100114?hsLang=en-us) [ceo](https://blog.assentia-hd.com/en-us/blog/tag/ceo) ### [Apple and Harley!](https://blog.assentia-hd.com/en-us/blog/20091025?hsLang=en-us) ## Mac and Harley! [Akira Tsuchiya](https://blog.assentia-hd.com/en-us/blog/author/akira) [Read More](https://blog.assentia-hd.com/en-us/blog/20091025?hsLang=en-us) #### About us - [企業情報](https://www.assentia-hd.com/01_00/) - [会社概要](https://www.assentia-hd.com/01_00/01_01/) - [社長ブログ](https://blog.assentia-hd.com/ceo-blog) #### Services - [フランチャイズビジネス支援](https://fc.assentia-hd.com/ja/home) - [加盟店が主役のフランチャイズ商談会](https://fc.assentia-hd.com/franchise-fair-0) - [明日の本業を考える戦略合宿](https://fc.assentia-hd.com/bp-camp) #### News - [海外支援実績](https://fc.assentia-hd.com/ja/experience) - [フランチャイズブランド](https://blog.assentia-hd.com/fc) - [Assentia Now](https://blog.assentia-hd.com/now) ### メルマガ登録 Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Akira Tsuchiya", "url" : "https://blog.assentia-hd.com/en-us/blog/author/akira" }, "dateModified" : "2023-06-03T07:28:16.354Z", "datePublished" : "2023-06-03T07:28:16.000Z", "headline" : "What companies create.", "mainEntityOfPage" : { "@id" : "https://blog.assentia-hd.com/en-us/blog/20091019", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.assentia-hd.com/hubfs/Assenti_logo.jpg" }, "name" : "Assentia Holdings,Inc" } } ```